By Elena Fawkner
Perhaps the scarcest commodity the new
home-business owner just starting out has is time. This is
particularly so if you are also working a traditional, full-time
job and building up your business "on the side" in your spare
time.
This is a situation I am all too familiar
with. I still work a full-time 8:30 - 5:00 job while
building my own internet-based business in my spare time.
So how do you go about burning the candle at both ends without
burning yourself out in the process?
First off, let's think about
priorities. Working a full- time job while developing a
business requires stamina and endurance if other areas of your
life are not to be neglected. This means being fit and
healthy. Make time to exercise at least three times a
week. Four or five is better. I know how hard it can
be to commit an hour to working out when you've got an endless
(and I mean ENDLESS!) list of things you need to be doing NOW
for your business. But make the time. It pays BIG
dividends in terms of stamina and endurance. For me, this means
getting up at 4:00 am on workout days. If that's what it
takes for you, do it!
Second, eat right. Don't just grab
a McBurger on the way home from work and scoff it down as you're
driving. Take the time to cook a proper meal and relax for
a half hour or an hour before getting down to business.
This gives you a break and time to unwind from the pressures of
the day, making you much more productive when you do get down to
work. Eating proper meals will keep you in good health
and, coupled with a regular exercise routine, will help keep
your energy levels high.
OK, so you're physically in shape and
taking care of yourself. The next major thing to think
about is time management. Every weekend, before the
working week starts, prepare a business plan for the coming
week. This is nothing more complicated that writing down
the various business-related activities you must do over the
course of the coming week and then scheduling them according to
how much time you know you are going to have on a particular
day. By planning out your time this way, you can schedule
your business activities alongside your other activities.
Take care of as many of them as you can through the course of
the day. Whether you are able to do this depends on the
nature of your 9 to 5 job but if you have even a little autonomy
you should be able to squeeze out a little time here and there.
Not huge chunks, just 10 minutes here and there.
The nature of your job may mean you don't
have the luxury of that sort of autonomy. If this is you,
then there's nothing for it but to free up time before and after
work. This may mean getting up an hour earlier every day, for
example.
Whatever your personal situation, by
planning ahead you will at least have the peace of mind of
knowing that time has been allocated to all important
business-related tasks. By eliminating the "scatter gun"
approach you will find that the limited time you do have will be
much more productive.
There are going to be some activities
that you have to do day in, day out. Decide what time of
the day is best for you to attend to these routine tasks.
The more you can integrate business activities into your daily
routine the more efficient will be your use of time. Let's
take email, for example. Anyone running an online business
has to deal with email on a daily basis. I use the time
between when I get up in the morning and when I start my workout
for this. It gives me time to wake up before I launch into
physical activity and it is a relatively undemanding task that
does not require precision concentration.
Make use of autoresponders for as much of
your email processing as possible. This will further
reduce the amount of time you have to spend on this aspect of
your business.
Other routine activities include things
like site promotion and search engine position monitoring.
Now there are a lot of great tools to help webmasters with this
part of their business. For example, WebPosition Gold will
automatically review your position in all the major search
engines and report back to you with the results. It can
also be programmed to auto-submit at appropriate
intervals. Be sure to use quality automated tools wherever
possible. They can save you literally hours of work every
week and as we all know, time is money in this business.
Keep a journal for a week. Record
in it everything you do during the day from the moment you get
up in the morning to the moment you go to bed. What
activities can you eliminate in favour of freeing up some time
for your business? Maybe it means getting up an hour
earlier. Maybe it's forgoing the sleep-in on the weekend.
Maybe it means giving up those two hours of TV every
night. You will find even 15-20 minutes blocks here and
there can add up to a sizeable chunk of time over a week or a
month.
If you travel, keep a copy of your
website on your laptop and work on it while you're in the air or
waiting for a flight. Or answer your email ready to send
it when you get plugged in again.
As you can see, the trick is to practice
the "nibble" technique. If you wait until you have a great
chunk of time in one block, such as the weekend, you'll only
waste all of those little bits of time you could have put to
good use during the week and fritter away your "quality" time on
routine tasks rather than business development.
One final piece of advice. Take
time every week to just relax and do something you want to
do. Although the pressures of a new business are
demanding, failing to take time out will only lead to burn out.
_________________________
Elena Fawkner is editor of A Home-Based
Business Online ... practical ideas, resources and strategies for
your home-based or online business. http://www.ahbbo.com
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